Advertising &3 Function of Advertising & Challenges in Pakistan

What is Advertising?
Advertising is a idea that create relationship between producer and consumer & products and consumer.

Advertising have different function to create relationship between producer and consumer & products and consumer.

Three main Functions of Advertising

Informing 

Advertising inform to consumer about products importance and consumer needs.

Persuading

Advertising persuade the attentions of consumer toward needy products.

Reminding

Sometime Advertising remind the memory about products. This product was and till now the need of consumer.

Challenges to Advertising in Pakistan

As we know Pakistan is not developed nation. Pakistan is a developing country and many sectors of Pakistan facing many problems. So in Pakistan Advertising also facing much challenges.

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  Research
Advertising is new field in Pakistan so there are Lack of research in advertising sector in Pakistan. Because was a Agriculture state in beginning. Recently the industrial sector make progress in Pakistan and now advertising making a place in Pakistan.
Advertising Agencies
Lack of Advertising Agencies in Pakistan. its reason is that adverting is newest trend in Pakistan.
Lack of Expert
In Pakistan lack of expert in Advertising sometime they do not fulfill all necessaries of advertisement.
Medium of Advertising
More mediums have very little area of coverage in Pakistan.
Electricity
A Big area of Pakistan have no electricity.
Expensive 
Advertisement is very expensive. More business units in Pakistan are very small they can not bear the expensive of advertisement.