Public Relations is distinctive
management function which helps establish and maintain mutual lines of
communication, understanding, acceptance and cooperation between an
organization and its publics; involves the management of problems or issues;
helps management to keep informed on and responsive to public opinion; defines
and emphasizes the responsibility of management to serve the public interest;
helps management keep abreast of and effectively utilize change, serving as an
early warning system to help anticipate trends; and uses research and sound and
ethical communication as its principal tools.
Public relations efforts must ensure
that not only does the organization understand its publics; the publics must
equally understand the organization. It must understand its reasons for
whatever actions it takes.
As a public relations officer or manager
of your firm, for instance, it is your duty to ensure that mutual understanding
is achieved between your firm and its several publics. More often than not, the
publics are passive at performing this role. Therefore, your organization must
take proactive steps towards achieving it.
‘Sustained effort’ means that it is not
enough to start the plan; it must be carried through to a logical end. This is
not usually very easy in the face of a precarious economy, political
instability and other factors.
Investing on Public relations will help
the organization to achieve its objective effectively and smoothly. Public
Relations is not creating good image for a bad team. Since false image cannot
be sustained for a long time. Though the organization product or services are
good it need an effective Public Relations campaign for attracting, motivating
the public to the product or service or towards the purpose of the program. It
is not only encouraging the involvement from the public and also resulting in
Effective Public Relations can create
and build up the image of an individual or an organization or a nation. At the
time of adverse publicity or when the organization is under crisis an effective
Public Relations can remove the "misunderstanding" and can create
mutual understanding between the organization and the public.
The definition of Public Relations as
relations with the general public through publicity, those functions of a
corporation, organization, branch of military service, etc., concerned with
informing the public of its activities, policies, etc., attempting to create
favorable public opinions.
Public Relations are the planned effort
to influence opinion through good character and responsible performance, based
upon mutually satisfactory two-way communications.
involves probing the opinions, attitudes and reactions of those concerned with
the acts and policies of an organization, then evaluating the inflow. This task
also requires determining facts regarding the organization: "what's our
involves bringing these attitudes, opinions, ideas and reactions to bear on the
policies and programs of the organization. It will enable the organization to
chart a course in the interests of all concerned: "Here's what we can
involves explaining and dramatizing the chosen course to all those who may be
affected and whose support is essential: "Here's what we did and
involves evaluating the results of the program and the effectiveness of
techniques used: "How did we do?"
(CSR) is the
practice through which firm’s try to improve all its actions concerned with the
five organizational dimensions: stakeholders, social, economic, voluntariness
CSR as actions
of firms carried out to meet the economic, legal, ethical, and discretionary
responsibilities that are imposed on them by their stakeholders. Economic
responsibility refers to producing profits and meeting consumption needs, and
legal responsibility of firms’ is to fulfill their economic operations and
mission within a legal framework. With respect to the ethical responsibilities,
firms have an obligation to obey moral rules defining appropriate behaviors in
society. Finally, discretionary responsibilities are those business deeds that
are not mandatory but are anticipated by stakeholders as an evidence of good
citizenship (Galbreath, 2010).
responsibility and public relations are nowadays reference points in the
communicational and image activity of companies within the context of communities
where they operate. Both concepts refer, each in its own representative way, to
the way in which organizations choose to communicate with the categories of
public involved in their activity. While Public Relations propose to
build and maintain a long term positive image, reputation and popularity of the
company, so that all categories of public have a most transparent and clear
vision of the company and its activity, Corporate Social Responsibility
intends to meet various social problems facing the communities where the
company operates in order to help improve their quality of life. Corporate
social responsibility was a phenomenon that easily spread in developed
countries because its necessity was understood both by the companies initiating
such programs and by the beneficiary communities, considering that a company
has the duty to support the community, to be its “good citizen” and neighbor.
CSR is a process with
the aim to embrace responsibility for the company's actions and encourage a positive
impact through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public sphere who may
also be considered as stakeholders. Public Relation Officers designed Strategy
of CSR and go in market to launch the campaign and take benefits for
Responsibility in Pakistan
organizations have derived different meanings for the term corporate social
responsibility, however there continues to be much in common between all the
strategies adopted by companies for CSR programs. While it is commonly argued
that Pakistan is a country that is still lacking in CSR practices among
companies there have been certain organizations that have taken the lead and
must be lauded for their efforts in contributing to the society and people of
Responsibility Example in Pakistan
Siemens is a
German multinational industrial conglomerate company headquartered in Munich,
Germany. It is the largest Europe-based electronics and electrical engineering
company and Siemens (Pakistan) Engineering Company Limited was founded in 1953.
many CSR programs in Pakistan like University Liaison program under which the
company not only awards educational scholarships for studies in medical,
engineering and business studies but its officials also volunteer to teach,
give lectures, share experiences and discuss their methodologies with students
Director and CEO of Siemens Pakistan devotes his time to a number of such
activities and is a member of several boards of various educational
institutions of high repute where he contributes positively towards enhancement
of educational standards in the country.
benefiting from the countless hours devoted to teaching, lecturing and guest
speaker appearances by Siemens Pakistan management are:
of Management Sciences
Institute for Public Administration)
Siemens has instituted “Siemens Gold Medals”
for top performers in the field of Electric and Electronics from Engineering
Universities of the country. This impetus has provided unsurpassed motivation
for outstanding performance and academic excellence.
Each year top
students from the four provinces are invited for a special ceremony where their
achievements are highlighted and they are awarded the (coveted) gold medal. All
expenses for the trip are fully paid by Siemens.
The ceremony is
attended by top academia, high ranking government officials, diplomats and
representatives of business and industry thus motivating the young achievers
and instilling a spirit of competition in the youth.
Mr. Taha Rizvi
of our business unit switchboards and his team (which includes engineers from
NED) has published a book first of its kind to guide students of intermediate
in selecting their career. This book covers:
1. How to choose
3. Different bachelor’s
information about information requirement of HEC recognized universities in
5. Definition of
The book has
been published with the support of “National welfare & educational trust”
purely on noncommercial basis.
disastrous earthquake in Northern Areas, we received donations from Siemens
companies, their employees and from Siemens Germany to help the earthquake
victims. A committee was formed to propose a project that would best benefit
the people of this devastated area. Many suggestions were considered including
providing generating sets or kiosk sub stations but in the end it was decided
that for this program to be meaningful and long term and for it not to become a
burden on the local people we should install Solar Energy for the villages.
village was selected and the basis of that selection was that the village will
not have any electrical energy so far and in the near future there is no
possibility that it can get electrical energy from Utility. The model village
selected was Sharda Maidan. It is a very remote village the travel time to
village Sharda Maidan from Muzaffarabad (Capital of Azad Kashmir) is 8 hours’
drive on Jeep-able road and 1 hour hiking. The nearest telephone facility is in
Tehsil Athmaquam, which is at a distance of 4 hours’ drive from Tehsil Sharda.
The village has 40 families residing in it who have never enjoyed the facility
of electricity that most of the world takes for granted. In addition to the
village the rural health centre and the mother and child centre have also been
hooked up to solar power by Siemens.
(also spelled as Bhowana) is the capital of Bhawana tehsil and a city
of Punjab, Pakistan. It is located on the bank of the Chenab river.
Bhawana was announced as a tehsil, or sub-division and Chiniot also got
the level of district when Mian Shahbaz Sharif (CM of Punjab) came to
Chiniot on February 2, 2009. Before that, Bhawana was a sub-tehsil of
Chiniot tehsil and Chiniot tehsil was a part of the Jhang district.
Name and etymology
Bhawana is also spelled as "Bhowana", being written in Urdu and Punjabi
language as "بهوانه". Its name's suffix, "ana", refers to the "Sial".
"Ana" is a suffix that appears in the name of every sub-tribe or sept of
the main Sial-Rajputs, such as Jabuana, Rahmuana and Chuchkana. Bhawana
(tribe) is also with the same name of a prominent sub-tribe, or group,
of Sial families. In fact, many Sial families still reside in this area.
Bhawana is one of the ancient cities of Pakistan. The Mughal Emperor
Zahir-ud-din Babur also mentions the area in his book the Tuzk-e-Babari
for its fine architecture and excellently handicrafted jharoka windows
to many of the old havelis (manors) and other buildings of the
You know today a new cleaver killer is appearing!!!!!!!!!!!
That’s cleaver killer is media.
Media quickly has killed many countries tradition and culture but we are
silent. Like Indian media approximately have killed Pakistan culture and
Its big example is that we use Hindi words on our traditional Functions...
Like Jija jee, Chinta, Wishwas Ghat...ect
Indian Drama Play a strong role to Kill Pakistani old traditions and
It is very horrible news for us our media also use Hindi words to portray news
and entertainment news.
Government, Political Parties, judiciary and religious group should take an action
on this dimension to influence on media.
Pakistan Government institution PEMRA should take a action on this media act
by playing a positive role in construction of Pakistan.