Who is Copywriter? What is copy? A Successful Copywriter...

Who is Copywriter?

A person who Shapes and Sculpts the words in an advertisement is a copywriter....

What is Copy?

"Copy is text of words"

In advertisement we can say copy is text of ad that people say in commercials.

In many advertisement agencies Copywriters works in teams with art directors who design the way in which ad will look.

a copywriter in advertising try to write and shapes the words in the way target audience think and talk. Often he used direct address to get attention of audience.

Who is Successful Copywriter?

A successful and famous copywriter savvy marketer and a literary master. sometime people called it "Killer Poet" . He love words and they always search for the clever twist the pun.

A successful copywriter expert on words, he observes and well known the meanings and derivations as well as the moods and feelings of words, those create a readers mind.

A successful copywriter known the about

Copy-writing should be as simple as possible.

Copy-writing should be  tight. (Because every word counts the both time and space).

Copy writing should be persuading and informative for audience interest.

Copy-writing should be easier to understanding.

Copy-writing should Be Brief, use sort, familiar words, short sentences and paragraphs.

Copy writing should be single minded and focus on one main point.

Copy-writing should have imaginative description to build a picture in the consumer mind.

 Copywriter should be conversational like two or more friends talking to one another.

Copywriter should develop the right tone of voice..

Copywriter should know the about target audience.

Advertising &3 Function of Advertising & Challenges in Pakistan

What is Advertising?
Advertising is a idea that create relationship between producer and consumer & products and consumer.

Advertising have different function to create relationship between producer and consumer & products and consumer.

Three main Functions of Advertising

Informing 

Advertising inform to consumer about products importance and consumer needs.

Persuading

Advertising persuade the attentions of consumer toward needy products.

Reminding

Sometime Advertising remind the memory about products. This product was and till now the need of consumer.

Challenges to Advertising in Pakistan

As we know Pakistan is not developed nation. Pakistan is a developing country and many sectors of Pakistan facing many problems. So in Pakistan Advertising also facing much challenges.

Like

  Research
Advertising is new field in Pakistan so there are Lack of research in advertising sector in Pakistan. Because was a Agriculture state in beginning. Recently the industrial sector make progress in Pakistan and now advertising making a place in Pakistan.
Advertising Agencies
Lack of Advertising Agencies in Pakistan. its reason is that adverting is newest trend in Pakistan.
Lack of Expert
In Pakistan lack of expert in Advertising sometime they do not fulfill all necessaries of advertisement.
Medium of Advertising
More mediums have very little area of coverage in Pakistan.
Electricity
A Big area of Pakistan have no electricity.
Expensive 
Advertisement is very expensive. More business units in Pakistan are very small they can not bear the expensive of advertisement.

Qualities of Good A Reporter

Reporting

What is Reporting?
Reporting means gather, analyzes and published information and facts.
Who is reporter?
A person who gather, analyze and published information and facts called Reporter.
Qualities of Good Reporter

• Strong Observation

A reporter should have strong observation about search of news. he feel smell of news anywhere.

• Quick\Swift\Alert

A reporter should quick and fast in search of news. He should reach on time at news place.

• Unbiased

A good reporter should neutral in search of news.

• Emotionally Strong

A good reporter should sensitively Strong.

• Decision Making Power

A good reporter should have strong and quick decision making power.

• Energetic

A good reporter should physically energetic and vigorous.

Solution to Control Stress

The perpetuity of excellence, the purification of morals, the decency of existence and loftiness of the principles are the gestures of balanced people and those who lose the balance become the pray of stress.

Stress is derived from Latin word "Stingi".

Its means “to be drawn tight"

According to Medical term A physical or psychological stimulus that can produce mental or physiological reactions that may lead to illness. 

People of all ages can experience Stress. In small quantities stress is good because it can motivate you and help. You may be more productive. But extreme stress can affect the way people think, act and feel.

There can be many reason of stress however few prominent one are

• Economic Conditions
• Physical Conditions
• social Environment
• Getting Away from Nature

All my research and investigation  bring me to the point that Getting Away from Nature is a mother of stress in humans.

According to me Nature is "Allah  Almighty".

Any body Getting Away from Allah would be under stress and strain and who is closer to Allah does not have Stress even under the sword the Islamic history is full such example like

Hussain Ibne Ali, .Hussain Ibne Mansoor (Analhaq) who were happy even while sacrificing their lives.

  My Question for readers is that Why there was no stress?

According to me answer is  who were close to Allah.

In the end i will tell you how to get closer to nature. The manufacture of this machine ( i mean to say the human being) has maintained the treatment of this diseases in Holy Quran.

   Love with Allah is only one way to get closer to Nature.