Tarbela Dam views

Directorate General Public Relations Electronic Media Section

History Notes

Indus Vally Civilization in one of the oldest Civilization of the World. The signs of this civilization is founded at Mohenjo Daro (Larkana) Near River Sindh and in punjab at Harappa(Sahiwal) along with River Ravi. Indus Vally Civilization Consisted Three Periods Primary Period 3800BC - 2500BC Middle Period 2500BC - 1700BC Last Period 1700CB - 1300BC Mohenjo Daro: It is ancient city and most important Centre of Indus Vally situated in District Larkana eastern part of River Sindh. The Signs of Indus Vally Civilization were first time discovered in 1922 by Sir John Herbet Marshall. Four ancient Civilizations of World have been discovered in Aisa. Egipt, Masopotamia (Iraq), Sumeria and the Indus vally these considered contemporary of each others.

The Lahore Arts Council has organized its 17th annual exhibition for the Young Artists at Alhamra Art Gallery

LAHORE: The Lahore Arts Council has organized its 17th annual exhibition for the Young Artists at Alhamra Art Gallery, the Mall, on the 1st week of April.

This exhibition is the most prominent yearly feature of the Alhamra Art Gallery, in which every year young artist's across the country participated. This year Alhamra has received more than 600 artworks from all over the country, from which 500 best artworks were selected for display, created by 380 artists, including painting, miniature painting, drawings, printmaking, sculpture, installation, video, ceramic and graphic arts. 

Minister for culture Khayal Ahmed Kastro along with Chairperson LAC Moneeza Hashmi and Executive Director Lahore Arts Council Dr. Aslam Dogar, inaugurated the exhibition. 

 On the occasion, Minister for culture Khayal Ahmed Kastro said that Alhamra's "Young Artists" Exhibition undoubtedly offers a platform for the young and creative souls to exhibit their artworks to a greater audience at the national level. I appreciate Alhamra's efforts to promote art and culture, he added.

Chairperson Alhamra Moneeza Hashmi said that she was happy to see the work of young artists. This show will be a source of encouragement to the youth, she added.

Director Arts and Culture Zulfiqar Ali Zulfi said that Alhamra is thankful to all the artists for their participation with a tremendous amount of enthusiasm.

The Executive Director, LAC Dr. Aslam Dogar, said that I would like to congratulate all the participants whose works are on display. He further said that Alhamra has always taken the work of young artists to the forefront of the world so that our young people have the opportunity to showcase their talents, and we will continue this tradition with more enthusiasm and improvement, he added. 

The ceremony was broadcast live on Alhamra's Facebook page, and the virtual tour of the exhibition is also uploaded on the website of Lahore Arts Council.

MOU Signed Between LDA and Bank of Punjab to Construct 4000 Apartments in Lahore for Home Less People under PM's NAYA PAKISTAN APARTMENT SCHEME

 A Good News for homeless people in Lahore Punjab,  Chief Minister of Punjab  Sardar Usman Buzdar Chair a ceremony in Which  a MOU signed between Lahore Development Authority and Bank of Punjab  in  Chief Minister Punjab Office to construct a 4000 Apartments under New Pakistan Apartments Schemes in Lahore. 

CM Punjab on these occasion stated today the vision of Prime Minister of Pakistan providing shelter to the homeless has been put into the practice. This is first time in Pakistan, Both  Government Department and National Bank are  working with mutual understanding to provide the homes to common People.This MOU will be consider First Step to Introduce a new culture in Pakistan to provide Homes to Common people. 

Director General  Ahmad Aziz Tarar on behalf of  LDA and President Bank of Punjab Zaffar Masood singed the MOU. 

LDA will insure transparency in this process and look after these apartments.

Government of Punjab allocated 10 billion for this project, One Apartment cost is  2.7 Million. Apartment booking will be on 10% down payment.

Buyers of apartment will be facilitated under PM NAYA PAKISTAN  Housing Authority with 0.3 million subsidy and loan will be given under Islamic Banking (Takafal) on easy installments. 

On these occasion CM Punjab Usman Buzdar  appreciate the Vice Chairman LDA S.M.Imran who plays vital role to minimize apartment cost. In Staring estimated cost of apartment was 4.5 millions and now Government of Punjab will construct a apartment in just 2.7 millions for low income families to put practical the Vision of PM Imran Khan.

For this Purpose Mortgage Financing facility established by connecting 7 Banks including  Bank of Punjab, Habib Bank, Faisal Bank, UBL Bank, Bank Al Falah , National Bank and Mezan Bank.These Banks Provide loan for 5 to 10 and till 20 Years installments.

CM Also told on these moments a directorate has been eastablished  to complete work fast and in time limits.125 Block will be construct consist on 4 floor apartments. One Block will be consist on 32 Family Units.In these apartments 60% land cover Roads, Green belts Parks and Foot paths. Every Apartment area will be 650 feet and consist of 2 bedrooms with one bath attached and second detached. These apartment will be handed over to owner in record time line one and a half year.Bank of Punjab will take applications and also issue letter of comfort after Lucky Draw. 

Bank of punjab Provide Loan Under Islamic Mortgage Financing.The loan of this scheme could be never use for other purpose.These Apartments will be construct on 800 Kanal land with cost of 10 billions. According to MOU Bank of Punjab will provide the financial Assistance.

Lahore Arts Council (Vocal Performance) in Alhamra

 Vocal performance by Khadim Hussain Warsi in Warish Shah Memories 

An Introduction of Vocational Training Center Jhang (Destructive Industry)

Government Vocational Center Jhang was established in 1950 to fulfill needs of  new established country "Pakistan".

After the partition of subcontinent Pakistan was facing a lot of problems, one of them was lack of textile and Woolen industry to fulfill the needs of Public, Pakistan Army (Overcoat), and Hospitals (blanket) and Technical Institution to train the skillful worker class for industry. 

Just  few textile  industries (Sargodha Textile, Colony Textile in Multan, Volica Textile in Karachi and Koh e Noor Textile in Faislabad) came into the part of Pakistan were not sufficient to fulfill needs of Pakistan.  There was  no single technical institution for training of worker force for industry. 

In 1950 Government of Pakistan take steps to establish industry in Pakistan and established weaving factory and Technical Education Institution located at Shahdra, Lahore Provincial capital city of Punjab. In this institution government of Pakistan start production of cotton as well as Technical Education Program of two years diploma after Matric. 

Under this Institution Government of Pakistan also established a Woolen Vocational and Technical Education institute in District Jhang. Because a skillful work force of Indian woolen industry of Panipat migrated to District Jhang. Woolen center in Panipat, India  was under control of United Kingdom to prepare overcoat and blanket for Allies group of World War 2  (Britain, France, Australia, United State) . Panipat was famous for woolen industry and called "City of Weavers" and City of Textile, small industries was also established in every house of paanipat because the demand of wool industry was increasing day by day. 

After the Partition it was need of time to establish a Industrial institute to fulfill need of public and also demand of Blanket for Hospitals and overcoat and blanket for Pakistan Army. Under the supervision of Chaudhary Ahmad Deen Gujar established Vocational Center for production of  wool products and Technical Education.

Chaudhary Ahmad Deen was the Employee of Woolen center Panipat, India with designation of "Weaving Supervisor" take responsibility of Assistant Development Officer Woolen and Vocational training institute of Jhang. 

Activities of Village Wash Committee in District Jhang

UNICEF with help of Public Health Engineering Department Government of Punjab launch a WASH campaign with Title (Pakistan Approach to Total Sanitation) in Villages of Punjab. 

This human right based approached was launched to improve sanitation, encouraging communities to construct their own toilets and adopt improved hygiene practices and reducing the burden of water and sanitation related diseases by CRP (Community Resource Person) approach.

Some Activities of this campaign were conducted in District Jhang,mention below in pictorial form.

Mapping Activity for WASH

Mapping Activity for WASH

Mapping Activity for WASH

Mapping Activity for WASH

Mapping Activity for WASH

Mapping Activity for WASH

Mapping Activity for WASH

Community Resource Person Reading Wash Martial during Map Activity in Public, Tehsill Shorkot, District Jhang  

Mapping Activity for Wash

Village Wash Committee Chairman Conduct  Glass Activity for Wash during a Mapping in Public 

Glass Activity in Public for Wash 

Literacy & Non Formal Basic Education Department Jhang Provided Education Facilities to Illiterate Girls

Literacy and Non Formal Basic Education Department Government of Punjab  Provided Basic Education Facilities  in Pathan Abadi Gojra Road District Jhang to Illiterate Girls in a community where girls were not allowed to go away from home to get Education.

Literacy and Non Formal Basic Education School in Pathan Abadi Gojra Road District Jhang

Pathan Abadi Gojra Road, District Jhang was established when government migrate the population of Tarbela Dam for construction purpose. There formal school was established  to promote education in the area but community was not ready to send their girls away from home due to their cultural and traditional values. Because they felt fare and insecurity in girls matters. while they were not only aware of the importance of education, they also recognize the acquisition of Education in religious context.

Literacy and Non Formal Basic Education School in Pathan Abadi Gojra Road District Jhang

So, when the literacy & Non Formal Education Department told the community to establish a Non Formal School here to educate the girls, they were instantly prepared and also provided a room for establishment of School. The Department immediately arranged a teacher from the nearby area books were provided free of charge to students. In such a way department provided a education facility to illiterate girls, Now thirty-three girls studding here.

Literacy and Non Formal Basic Education School in Pathan Abadi Gojra Road District Jhang

 Literacy and Non Formal Basic Education Department Government of Punjab is provided basic education facility in such areas in all over the Punjab. So for the department providing the basic education to 419546 children through the establishment and operation of 12019 Non Formal Basic Education School  in lowest cost 200 per Student with compare to 6000 per student cost of in Formal
Schools for a month.

Sunset View at Tarbela lake

Tarbela Lake is one of biggest lake of Pakistan, situated in HariPur District of Khyber Pakhtunkhwa  province.  If you are in planning to spend your weekend on a beautiful and natural place then you should plan a weekend visit on this spot.

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Sunset View at Tarbela lake, District Haripur Hazara, KPK Province 

Non Formal Education fastest way to achieve 100% Literacy rate in Punjab

Literacy is important tool to make social, cultural, economic and political sense of individuals and societies. Prosperity and good future of nations depend on 100% literacy rate of country, which is challenge for Punjab Government to achieved it.

According to 5th  MDG (Millennium Development Goals) 100% literacy, Government of Punjab goal was to achieved target 88% literacy rate in 2015 and 100% in 2020. For this purpose Government launched NFBE in 2002 with public and private partnership to reach every corner of county to provide Basic Education for all. The idea was one room, one teacher and one primary school to minimize the expenditures.

Non Formal and Basic Education School located in District Jhang working under
Literacy & Non Formal Basic Education Department , Government of Punjab 

In 2002 Government of Punjab launched literacy & Non Formal Basic Education Programme  to get fastest results but government performance in previous 16 years remain very low, due to lack of interest and barriers in policy making. A target was set to 88% literacy rate in Punjab till 2015 not achieved until 2018 government literacy rate remains just 63% which is horrible condition for policy makers and show the scale of interest in education.

Before General Election winning party PTI make promises about betterment in education was included in 10 points Agenda. Now PTI policy maker should  learn lesson from previous government policies and focus on education sector specially Non Formal and Basic Education because this alternative way in Developing countries considers a fastest way to provide Basic Education in low experience with compare to Formal Education.

According to Literacy and Non Formal Basic Education Department Government of Punjab average monthly cost per student in Non Formal Education is just 200 with compare to Cost in Formal Education 6000 per student in a month.

In Punjab literacy and Non Formal Education Department have some serious challenges but previous government  did not give proper attention. First of all PTI Government should establish a Directorate in first 100 days and prepare a long term policy . Second challenge is insecurity of employees should be consider top priority and regular the all employees those are working in project of Non Formal Education and take advantage from experience staff.

Third Challenge is minimum honorarium of NFBE teacher and utility allowance.  should be equal to a minimum salary of a labour. Fourth big challenge is  establishment of international standers Capacity Building Training center for teachers to improve teaching methods.

If PTI lead Punjab Government addressed to these four challenges in first 100 days then we will be hopeful to 100 % literacy in Punjab.

جھنگ میں تبدیلی ممکن یا صرف مفروضہ!!!

Shahbaz Ansari

Shahbaz Ansari

Shahbaz Ansari

Shahbaz Ansari

Politics in Jhang only For Personal Matters!!! جھنگ میں سیاست صرف ذاتی مفادات کیلئے!!!!!1

Shahbaz Ansari

Shahbaz Ansari

Public Relation Functions and Process

Definition of Public Relation

“The deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics”

(British Institute of Public relations (BIPR))

“The Management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.”

(John W. Hill)

Intro to Public Relation

Public Relations is distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication as its principal tools.

Public relations efforts must ensure that not only does the organization understand its publics; the publics must equally understand the organization. It must understand its reasons for whatever actions it takes.

As a public relations officer or manager of your firm, for instance, it is your duty to ensure that mutual understanding is achieved between your firm and its several publics. More often than not, the publics are passive at performing this role. Therefore, your organization must take proactive steps towards achieving it.

‘Sustained effort’ means that it is not enough to start the plan; it must be carried through to a logical end. This is not usually very easy in the face of a precarious economy, political instability and other factors.

NEED FOR PUBLIC RELATIONS

Investing on Public relations will help the organization to achieve its objective effectively and smoothly. Public Relations is not creating good image for a bad team. Since false image cannot be sustained for a long time. Though the organization product or services are good it need an effective Public Relations campaign for attracting, motivating the public to the product or service or towards the purpose of the program. It is not only encouraging the involvement from the public and also resulting in better image.

Effective Public Relations can create and build up the image of an individual or an organization or a nation. At the time of adverse publicity or when the organization is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organization and the public.

FUNCTIONS OF PUBLIC RELATIONS

Ø  Public Relations are establishing the relationship among the two groups (organization and public).

Ø  Art or Science of developing reciprocal understanding and goodwill.

Ø  It analyses the public perception & attitude, identifies the organization policy with public interest and then executes the programs for communication with the public.

ELEMENTS OF PUBLIC RELATIONS

Ø  A planned effort or management function.

Ø  The relationship between an organization and its publics

Ø  Evaluation of public attitudes and opinions.

Ø  An organization’s policies, procedures and actions as they relate to said organization’s publics.

Ø  Steps taken to ensure that said policies, procedures and actions are in the public interest and socially responsible.

Ø  Execution of an action and or communication program. Development of rapport, goodwill, understanding and acceptance as the chief end result sought by public relations activities.

(BY Raymond Simon, Public relations: concepts and practices, 2nd ed.

(Columbus, O.Grid, 1980), pp 9, 11.)

PUBLIC RELATIONS PROCESS

The definition of Public Relations as relations with the general public through publicity, those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., attempting to create favorable public opinions.

Public Relations are the planned effort to influence opinion through good character and responsible performance, based upon mutually satisfactory two-way communications.

Research-listening: This involves probing the opinions, attitudes and reactions of those concerned with the acts and policies of an organization, then evaluating the inflow. This task also requires determining facts regarding the organization: "what's our problem?"

Planning-decision making: This involves bringing these attitudes, opinions, ideas and reactions to bear on the policies and programs of the organization. It will enable the organization to chart a course in the interests of all concerned: "Here's what we can do."

Communication-action: This involves explaining and dramatizing the chosen course to all those who may be affected and whose support is essential: "Here's what we did and why."

Evaluation: This involves evaluating the results of the program and the effectiveness of techniques used: "How did we do?"

Seven steps of Public relation Process

Ø  The first phase of Public Relations process is identifying and listing out the information or message to the communicator.

Ø  The second phase of Public Relations is process to ascertain the existing image or awareness level about the issue in the target group or common public.

Ø  The third phase of Public Relations is developing of communication objectives and priorities.

Ø  The fourth phase of Public Relations is deals with developing the message and choosing the media to transit.

Ø  The fifth phase of Public Relations is the implementation of the message and media, coordination or the dissemination of message.

Ø  The sixth phase of Public Relations is communication process to check whether message reached properly and the expected action or behavior or knowledge on image factors.

The seventh phases of Public Relations in case the message did not reach properly identified the reason for the ineffectiveness and rectification of the same and disseminate the revised message.

Public Relation and Corporate Social Responsibility

Definition of Public Relation

The deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

(British Institute of Public relations (BIPR))

Definition of Corporate Social Responsibility

CSR as an action that perform to further some social good, beyond the interests of the firm and social that which is required by law.

McWilliams and Siegel (2001)

Introduction

(CSR) is the practice through which firm’s try to improve all its actions concerned with the five organizational dimensions: stakeholders, social, economic, voluntariness and environmental.

CSR as actions of firms carried out to meet the economic, legal, ethical, and discretionary responsibilities that are imposed on them by their stakeholders. Economic responsibility refers to producing profits and meeting consumption needs, and legal responsibility of firms’ is to fulfill their economic operations and mission within a legal framework. With respect to the ethical responsibilities, firms have an obligation to obey moral rules defining appropriate behaviors in society. Finally, discretionary responsibilities are those business deeds that are not mandatory but are anticipated by stakeholders as an evidence of good citizenship (Galbreath, 2010).

Differentiate between Public Relation and Corporate Social Responsibility

Corporate social responsibility and public relations are nowadays reference points in the communicational and image activity of companies within the context of communities where they operate. Both concepts refer, each in its own representative way, to the way in which organizations choose to communicate with the categories of public involved in their activity. While Public Relations propose to build and maintain a long term positive image, reputation and popularity of the company, so that all categories of public have a most transparent and clear vision of the company and its activity, Corporate Social Responsibility intends to meet various social problems facing the communities where the company operates in order to help improve their quality of life. Corporate social responsibility was a phenomenon that easily spread in developed countries because its necessity was understood both by the companies initiating such programs and by the beneficiary communities, considering that a company has the duty to support the community, to be its “good citizen” and neighbor.

How it work…

CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. Public Relation Officers designed Strategy of CSR and go in market to launch the campaign and take benefits for organization.

Corporate Social Responsibility in Pakistan

Different organizations have derived different meanings for the term corporate social responsibility, however there continues to be much in common between all the strategies adopted by companies for CSR programs. While it is commonly argued that Pakistan is a country that is still lacking in CSR practices among companies there have been certain organizations that have taken the lead and must be lauded for their efforts in contributing to the society and people of Pakistan.

Corporate Social Responsibility Example in Pakistan

Siemens is a German multinational industrial conglomerate company headquartered in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company and Siemens (Pakistan) Engineering Company Limited was founded in 1953.

Siemens launch many CSR programs in Pakistan like University Liaison program under which the company not only awards educational scholarships for studies in medical, engineering and business studies but its officials also volunteer to teach, give lectures, share experiences and discuss their methodologies with students and academia.

The Managing Director and CEO of Siemens Pakistan devotes his time to a number of such activities and is a member of several boards of various educational institutions of high repute where he contributes positively towards enhancement of educational standards in the country.

Major institutes benefiting from the countless hours devoted to teaching, lecturing and guest speaker appearances by Siemens Pakistan management are:

Lahore University of Management Sciences

Institute of Business Management

NED University

Dawood College of Engineering

NUST, Islamabad

NIPA (National Institute for Public Administration)

Pakistan Advertising Association Institute

Technical Institutes

Award of gold medals to engineering students

 Siemens has instituted “Siemens Gold Medals” for top performers in the field of Electric and Electronics from Engineering Universities of the country. This impetus has provided unsurpassed motivation for outstanding performance and academic excellence.

Each year top students from the four provinces are invited for a special ceremony where their achievements are highlighted and they are awarded the (coveted) gold medal. All expenses for the trip are fully paid by Siemens.

The ceremony is attended by top academia, high ranking government officials, diplomats and representatives of business and industry thus motivating the young achievers and instilling a spirit of competition in the youth.

Publishing of book to help students select a career

Mr. Taha Rizvi of our business unit switchboards and his team (which includes engineers from NED) has published a book first of its kind to guide students of intermediate in selecting their career. This book covers:

1. How to choose a career

2. Different educational field

3. Different bachelor’s degree program

4. Complete information about information requirement of HEC recognized universities in Pakistan

5. Definition of prominent discipline

The book has been published with the support of “National welfare & educational trust” purely on noncommercial basis.

Earthquake relief efforts by Siemens Pakistan

Light for life project

After the disastrous earthquake in Northern Areas, we received donations from Siemens companies, their employees and from Siemens Germany to help the earthquake victims. A committee was formed to propose a project that would best benefit the people of this devastated area. Many suggestions were considered including providing generating sets or kiosk sub stations but in the end it was decided that for this program to be meaningful and long term and for it not to become a burden on the local people we should install Solar Energy for the villages.

A typical village was selected and the basis of that selection was that the village will not have any electrical energy so far and in the near future there is no possibility that it can get electrical energy from Utility. The model village selected was Sharda Maidan. It is a very remote village the travel time to village Sharda Maidan from Muzaffarabad (Capital of Azad Kashmir) is 8 hours’ drive on Jeep-able road and 1 hour hiking. The nearest telephone facility is in Tehsil Athmaquam, which is at a distance of 4 hours’ drive from Tehsil Sharda. The village has 40 families residing in it who have never enjoyed the facility of electricity that most of the world takes for granted. In addition to the village the rural health centre and the mother and child centre have also been hooked up to solar power by Siemens.